November 9, 2006

This is a project I’ve been watching for about 6 months. I’m also now participating first-hand in the project by reviewing the service myself (and getting paid for it doesn’t hurt).
Quite a while ago, I remember asking Andy what he knew about getting editorial links from within the body content of decent blogs. Further, I didn’t want to have to deal with networks or paid-for-positive posts. Of course, always being one to jump on a market need, Andy was already on it. He assured me that “some very intelligent people” were already working on such an effort and that I should stick around because it wouldn’t be long.

Low and behold: ReviewMe launches today!

Some of the more interesting points of differentiation between ReviewMe & other networks (PPP especially):

  • ReviewMe PAYS. Seriously. These posts are “$20-$200 per review”. That’s not bad at all. Definitely the way to go if you want to gain a network of bloggers quickly. This sets a new price point altogether and I believe will carve out a nice little niche for itself
  • Technology is impressive. Just by looking at the exterior, it’s evident that ReviewMe has some pretty innovative (not to mention cool) technology behind it. Categories are displayed by a wordcloud which is navigation unlike most others. Really flavorful usability there.
  • Advertisers do not pay for “positive” reviews. Bloggers get to review honestly and in their own voice. This can be an expensive risk from the advertiser, but it might just be very worthwhile to engage the audience.
  • There are indeed some very savvy internet marketing folks that are also part of this outfit. Built-in edge over competition if you ask me.

I’m looking forward to watching this venture over the coming months (and presumably years). Good luck guys!

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