I’ve been watching and listening very closely to the guidance of Andy Beal for some time now, but I just read one of the most compelling posts I’ve seen him author in some time.
Perhaps the title is self-defeating (can’t really publish something called “secret”, can we Andy?)…
And perhaps he does write, “I don’t want to sound like one of those overly-tanned, bright-smiled, “gurus” you see on infomercials late at night but…”, (in my opinion these are the smaller things that make Andy’s work so endearing)…
But this was absolutely valuable management consulting advice, some of which he makes good money consulting to impart upon his clients (the PR tip? Great stuff. I would add the possibility of using a service like PayPerClip for smaller companies/startups).
I also loved the fact that this post did NOT have anything to do with Digg, Del.icio.us or Social Media Marketing of some other sort. Nay, this was simply meaningful advice on management & growth strategy.
Give this a read, if you haven’t already:
Five Secret Strategies to Add $1 Million in Revenue to your Interactive Marketing Agency in 2007 | Marketing Pilgrim